How satisfaction modifies the strength of the influence of perceived service quality on behavioral intentions
Year: 2011
Type: article
Study design: Observational Study
Abstract: Purpose The existence and form of interaction effects between service quality and satisfaction are still uncertain. The main purpose of this study is to examine whether satisfaction moderates the relationship between service quality and behavioral intentions. Design/methodology/approach A structured questionnaire was distributed to the out‐patients of 12 regional hospitals (the middle level) in Taiwan. Findings The findings show that the forms of moderators played by satisfaction are not always the same under different dimensions of service quality (i.e. reliability, responsiveness, assurance, and empathy). Satisfaction positively moderates the influence of reliability/empathy on behavioral intentions, but negatively moderates the relationships between responsiveness/assurance and behavioral intentions. Originality/value This study reveals the moderating role of satisfaction in the translation from service quality to behavioral intentions in health care services. Moreover, the natures of the moderating effects are not the same for different service quality dimensions.
Source: Leadership in health services
Authors: Shyh‐Jane Li, Yu‐Ying Huang, Miles M. Yang
Institutions: National Sun Yat-sen University, UNSW Sydney
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2004980247