Product and Promotion Adaptation in Export Ventures: An Empirical Investigation
Year: 1993
Type: article
Authors: S. Tamer Cavusgil, Shaoming Zou, G. M. Naidu
Institutions: Michigan State University, University of Wisconsin–Whitewater
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2005038499