Work

Brands Across Borders: Determining Factors in Choosing Franchising or Management Contracts for Entering International Markets

Year: 2002

Type: article

Source: Cornell Hotel and Restaurant Administration Quarterly

DOI: 10.1016/s0010-8804(02)80075-1

Authors: Chekitan S. Dev, M. K. Erramilli, Sanjeev Agarwal

Institutions: Cornell University, Iowa State University

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005175105

FWCI: 2.715

Cites: 18

Cited by: 83

Related to: 10