Work

Consumers' response to offensive advertising: a cross cultural study

Year: 2007

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651330710828013

Authors: Kara Chan, Lyann Li, Sandra Diehl, Ralf Terlutter

Institutions: Hong Kong Baptist University, Saarland University, University of Klagenfurt

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005182170

FWCI: 7.441

Cites: 42

Cited by: 129

Related to: 10