Narrative ads: The effect of argument strength and story format
Year: 2011
Type: article
Source: Journal of Business Research
Authors: Nai-Hwa Lien, Yi-Ling Chen
Institution: National Taiwan University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2005249702