Work

The Effects of Website Personalization on User Intention to Return through Cognitive Beliefs and Affective Reactions

Year: 2010

Type: article

Source: Journal of the Association for Information Systems

Authors: May D. Wang, Benjamin Yen

Institutions: Beijing Normal-Hong Kong Baptist University, University of Hong Kong

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W200562421

FWCI: 1.112

Cites: 29

Cited by: 12

Related to: 10