Work

Who We Are and What We Do - 2000

Year: 2000

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1362/026725700784672935

Authors: Michael J. Baker, B. Zafer Erdogan

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005832010

FWCI: 4.336

Cites:

Cited by: 29

Related to: 10