Work

Innovation in medium‐sized insurance companies: how marketing adds value

Year: 2000

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320010315316

Authors: Axel Johne, Robert Davies

Institution: City, University of London

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2005942906

FWCI: 5.4

Cites: 38

Cited by: 126

Related to: 10