Work

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Year: 2010

Type: article

Source: American Behavioral Scientist

DOI: 10.1177/0002764210376312

Author: Tayo A. Oyedeji

Institution: University of Georgia

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006035176

FWCI: 2.199

Cites: 56

Cited by: 44

Related to: 10