Work

The effects of emotion and need for cognition on consumer choice involving risk

Year: 2006

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-006-4146-2

Authors: Chien-Huang Lin, HsiuJu Rebecca Yen, Shin-Chieh Chuang

Institutions: National Central University, Chaoyang University of Technology

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006059769

FWCI: 1.45

Cites: 51

Cited by: 67

Related to: 10