Work

The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle

Year: 2004

Type: article

Source: International Journal of Wine Marketing

DOI: 10.1108/eb008778

Authors: Elizabeth C. Thach, Janeen E. Olsen

Institution: Sonoma State University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006260153

FWCI: 19.56

Cites: 12

Cited by: 66

Related to: 10