Work

Marketing metrics' usage: Its predictors and implications for customer relationship management

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.09.002

Author: Li Ling-yee

Institution: Lingnan University

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006285386

FWCI: 10.16

Cites: 70

Cited by: 70

Related to: 10