Work

Relational exchange in US‐Japanese marketing strategic alliances

Year: 2006

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330610712139

Authors: Kevin E. Voss, Jean L. Johnson, John B. Cullen, Tomoaki Sakano, Hideyuki Takenouchi

Institutions: Oklahoma State University, Washington State University, Waseda University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006306252

FWCI: 5.523

Cites: 68

Cited by: 77

Related to: 10