Media engagement and advertising: Transportation, matching, transference and intrusion
Year: 2009
Type: article
Source: Journal of Consumer Psychology
Authors: Jing Wang, Bobby J. Calder
Institutions: University of Iowa, Northwestern University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2006371483