Work

Measuring brand equity in the car market: a hedonic price analysis

Year: 2009

Type: article

Source: Journal of the Operational Research Society

DOI: 10.1057/jors.2008.159

Authors: G Baltas, C Saridakis

Institution: Athens University of Economics and Business

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006408583

FWCI: 3.111

Cites: 78

Cited by: 46

Related to: 10