Work

Dynamic co-marketing alliances: When and why do they succeed or fail?

Year: 2000

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(00)00004-5

Authors: R. Venkatesh, Vijay Mahajan, Eitan Muller

Institutions: University of Pittsburgh, The University of Texas at Austin, Tel Aviv University

Language: English

Topic: Business Strategy and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006434532

FWCI: 6.811

Cites: 30

Cited by: 86

Related to: 10