Work

The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness

Year: 1990

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1990.10673176

Authors: Jessica Severn, George E. Belch, Michael A. Belch

Institution: San Diego State University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006480374

FWCI: 5.125

Cites: 23

Cited by: 254

Related to: 10