Work

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

Year: 1998

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876049810226982

Author: Alice Kendrick

Institution: Southern Methodist University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006501778

FWCI:

Cites: 9

Cited by: 55

Related to: 10