Context Effects without a Context: Attribute Balance as a Reason for Choice
Year: 2005
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/432231
Author: Alexander Chernev
Institutions: Northwestern University, Northwestern University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2006805095
