Work

The role of idiosyncratic attribute evaluation in mass customization

Year: 2010

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2010.04.003

Authors: Sanjay Puligadda, Rajdeep Grewal, Arvind Rangaswamy, Frank R. Kardes

Institutions: Miami University, Pennsylvania State University, University of Cincinnati

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006924166

FWCI: 4.673

Cites: 47

Cited by: 22

Related to: 10