Work

Understanding the Effectiveness of the Entertainment-Education Strategy: An Investigation of How Audience Involvement, Message Processing, and Message Design Influence Health Information Recall

Year: 2012

Type: article

Source: Journal of Health Communication

DOI: 10.1080/10810730.2012.688244

Authors: Jessie M. Quintero Johnson, Kristen Harrison, Brian L. Quick

Institutions: University of Massachusetts Boston, University of Michigan, University of Illinois Urbana-Champaign

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2006992350

FWCI: 39.63

Cites: 21

Cited by: 59

Related to: 10