A negative side of outsourcing marketing functions and market-based learning process
Year: 2011
Type: article
Source: Journal of Strategic Marketing
Authors: Jeong Eun Park, Sungho Lee, Robert M. Morgan
Institutions: Ewha Womans University, University of Seoul, University of Alabama
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2007156806