Viewpoint: international marketing studies ‐ time to break the English‐language strangle‐hold?
Year: 1998
Type: article
Source: International Marketing Review
Author: Nigel Holden
Institution: Copenhagen Business School
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2007200859
