Work

Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites

Year: 2011

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1080/08838151.2011.570824

Authors: Clark F. Greer, Douglas A. Ferguson

Institutions: Point Loma Nazarene University, College of Charleston

Language: English

Topic: Media and Digital Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007227653

FWCI: 52.18

Cites: 39

Cited by: 199

Related to: 10