Work

Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing

Year: 2013

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2012.11.002

Authors: Brent Coker, Anish Nagpal

Institution: The University of Melbourne

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007378327

FWCI: 5.077

Cites: 66

Cited by: 20

Related to: 10