Work

A relationship marketing catalyst: the salience of reciprocity to sport organization–sport consumer relationships

Year: 2012

Type: article

Study design: Observational Study

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2012.729070

Authors: Marshall Magnusen, Jun Woo Kim, Yu Kyoum Kim

Institutions: Baylor University, Florida State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007486577

FWCI: 5.202

Cites: 105

Cited by: 44

Related to: 10