Work

Strategy viewed from a management fashion perspective

Year: 2004
Type: article
Abstract: This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion‐setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion‐setting community are described and three promising areas of research outlined.
Institution: Durham University
Language: English
Open Access status: green
OpenAlex ID: W2007577486
FWCI: 10.11
Cites: 57
Cited by: 111
Related to: 10