Work

Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer

Year: 1992

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1992.10504976

Author: Barbara B. Stern

Institution: Rutgers, The State University of New Jersey

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2007793053

FWCI: 1.838

Cites: 87

Cited by: 31

Related to: 10