Work

Campaigning on Twitter: Microblogging and Online Social Networking as Campaign Tools in the 2010 General Elections in the Netherlands

Year: 2013

Type: article

Abstract: The present study focuses on how candidates in the Dutch general elections of 2010 use Twitter, a popular microblogging and social networking service.Specifically the study focuses on explaining why some candidates are more likely to adopt Twitter, have larger networks, and show more reciprocation than other candidates.The innovation hypothesis, predicting that candidates from less established and smaller parties will use Twitter more extensively, is unsupported.This suggests that normalization of campaign practices is present on Twitter, not changing existing communication practices.The findings do show that being an early adopter of these new technologies is more effective than adoption shortly before Election Day.

Source: Journal of Computer-Mediated Communication

DOI: 10.1111/jcc4.12023

Authors: Maurice Vergeer, Liesbeth Hermans

Institution: Radboud University Nijmegen

Language: English

Topic: Social Media and Politics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

Funders: National Research Foundation, National Research Foundation of Korea, Ministry of Education, Science and Technology

OpenAlex ID: W2007954160