Business‐to‐Consumer (B2C) Collaboration: Rethinking the Role of Consumers in Supply Chain Management
Year: 2015
Type: article
Source: Journal of Business Logistics
DOI: 10.1111/jbl.12083
Authors: Ha Ta, Terry Esper, Adriana Rossiter Hofer
Institution: University of Arkansas at Fayetteville
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2008124705