Work

Strategic marketing management for health management: cross impact matrix and TOWS

Year: 2000

Type: article

Source: Journal of Management in Medicine

DOI: 10.1108/02689230010340552

Author: Tony Proctor

Institution: University of Chester

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008203367

FWCI:

Cites: 17

Cited by: 36

Related to: 10