Work

Prosocial Effects in Youth from Involvement in an Experiential, Cause-Related Marketing Event

Year: 2010

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679180103

Authors: Todd J. Arnold, Timothy D. Landry, Charles M. Wood

Institutions: Oklahoma State University, University of Alabama in Huntsville, University of Tulsa

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008236012

FWCI: 2.52

Cites: 62

Cited by: 18

Related to: 10