Work

Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences

Year: 2011

Type: article

Source: Journal of Consumer Policy

DOI: 10.1007/s10603-011-9157-6

Authors: Kurt Matzler, Daniel Stieger, Johann Füller

Institution: Universität Innsbruck

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008494314

FWCI: 6.733

Cites: 98

Cited by: 66

Related to: 10