Fear‐pattern analysis supports the fear‐drive model for antispeeding road‐safety TV ads
Year: 2004
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20042
Authors: John R. Rossiter, Jennifer Thornton
Institution: University of Wollongong
Language: English
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2008506575