Work

Generation Y and Blood Donation: The Impact of Altruistic Help in a Darwiportunistic Scenario

Year: 2010

Type: article

Abstract: This article focuses on the members of Generation Y and their willingness to offer voluntary (unpaid) blood donations. Using statistics from various sources, a three-stage model is developed to explain blood donation behaviour especially of this generation. It consists of i) developing altruism, ii) raising the willingness to donate blood, and iii) activating actual blood donation behaviour. Members of Generation Y live in a Darwinistic society. They also to some degree act opportunistically, but not in contradiction to altruism. For that reason, the article positions itself in the theoretical framework of Darwi-portunism and derives practical suggestions as well as implications for research.

Source: Transfusion Medicine and Hemotherapy

DOI: 10.1159/000318023

Author: Christian Scholz

Institution: Saarland University

Language: English

Topic: Blood donation and transfusion practices

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W2008529796

FWCI:

Cites: 17

Cited by: 8

Related to: 10