Work

Les réseaux mixtes franchise-succursalisme: apports de la littérature et implications pour le marketing des réseaux de points de vente

Year: 2002

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010201700104

Author: Gérard Cliquet

Institutions: Centre National de la Recherche Scientifique, Université de Rennes

Language: French

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008698976

FWCI: 2.712

Cites: 51

Cited by: 27

Related to: 10