Work

Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA

Year: 2011

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2011.06.041

Authors: Erkan Bayraktar, Ekrem Tatoglu, Ali Turkyilmaz, Dursun Delen, Selim Zaim

Institutions: Bahçeşehir University, Fatih University, Oklahoma State University, Oklahoma State University at Tulsa

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008767559

FWCI: 27.08

Cites: 75

Cited by: 184

Related to: 10