Work

Integrating marketing and production decisions

Year: 1989

Type: article

Source: Engineering Costs and Production Economics

DOI: 10.1016/0167-188x(89)90154-7

Authors: R. McTavish, S.K. Goyal

Institution: Concordia University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2008786610

FWCI: 0.588

Cites: 8

Cited by: 9

Related to: 10