Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology
Year: 2007
Type: article
Study design: Observational Study
Source: Journal of Interactive Marketing
DOI: 10.1002/dir.20091
Author: Devon S. Johnson
Institution: Northeastern University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2009065585