There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
Year: 1997
Type: article
Source: Journal of Advertising
Authors: Michael S. Latour, Herbert J. Rotfeld
Institution: Auburn University
Language: English
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2009155836