Social Media for Message Testing: A Multilevel Approach to Linking Favorable Viewer Responses with Message, Producer, and Viewer Influence on YouTube
Year: 2012
Type: article
Source: Health Communication
Authors: Hye-Jin Paek, Thomas Hove, Jehoon Jeon
Institutions: Hanyang University, Wayne State University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2009185342