Work

Marketing's Influence within the Firm

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224299906300201

Authors: Christian Homburg, John P. Workman, Harley Krohmer

Institutions: University of Mannheim, Creighton University

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009341095

FWCI: 24.47

Cites: 86

Cited by: 539

Related to: 9