Work

Corporate Identity: A Strategic Marketing Issue

Year: 1991

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652329110140833

Author: Kathryn Stewart

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009529580

FWCI: 3.96

Cites: 27

Cited by: 30

Related to: 10