Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising
Year: 2014
Type: article
Source: Journal of Advertising
Authors: Praggyan (Pam) Mohanty, S. Ratneshwar
Institutions: Governors State University, University of Missouri
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2010090592