Work

Political Relationship Marketing: some macro/micro thoughts

Year: 2009

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725709x410016

Authors: Stephan C. Henneberg, Nicholas J. O'Shaughnessy

Institution: University of Manchester

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2010235029

FWCI: 7.683

Cites:

Cited by: 71

Related to: 10