Work

Mapping managers' market orientations regarding new product success

Year: 2002

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1016/s0737-6782(02)00144-3

Authors: Beverly B. Tyler, Devi R. Gnyawali

Institutions: North Carolina State University, Virginia Tech

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010337739

FWCI: 6.78

Cites: 56

Cited by: 46

Related to: 10