Work

Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy

Year: 2010

Type: article

Source: Journal of Political Marketing

DOI: 10.1080/15377857.2010.518106

Authors: Robert P. Ormrod, Stephan C. M. Henneberg

Institutions: Aarhus University, University of Manchester

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010486914

FWCI: 10.46

Cites: 77

Cited by: 23

Related to: 10