Work

Broadening and Specifying Relationship Marketing

Year: 1994

Type: article

Source: Asia-Australia Marketing Journal

DOI: 10.1016/s1320-1646(94)70276-8

Author: Evert Gummesson

Institution: Stockholm University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010527934

FWCI: 5.452

Cites: 14

Cited by: 154

Related to: 10