Work

From relationships to relationship marketing: Applying database technology to public relations

Year: 1993

Type: article

Source: Public Relations Review

DOI: 10.1016/0363-8111(93)90044-d

Authors: Lisa A. Petrison, Paul Wang

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010626449

FWCI: 12.51

Cites: 7

Cited by: 38

Related to: 10