Work

Using Message Strategy to Capture Audience Attention: Readers' Reactions to Health Education Publications

Year: 2006

Type: article

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1300/j054v15n01_01

Author: Judy Gregory

Institution: Queensland University of Technology

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010627007

FWCI:

Cites: 34

Cited by: 16

Related to: 10